Posts Tagged car market
Chevrolet and General Motors
Chevrolet is a successful car model in India. It is the only brand that General Motors (GM) sells in the fast growing market of India. The cars of Chevrolet launched in India include Spark, Captiva, Cruze, Optra Magnum, Tavera and Aveo. Cruze was launched in India in October 2009.
Chevrolet was founded by Louis Chevrolet in 1911. GM acquired the company in 1917. Chevrolet is a best selling brand of GM. Chevrolet was launched by GM in India in June, 2003. Earlier GM used to sell its Opel brand in the country with Opel Corsa, Opel Astra, and Opel Vectra available for buyers in the market. The Indian car market is growing and it is a great opportunity for Chevrolet to explore the growth potentials of the market.
GM is among the world’s largest corporate house. It is regularly ranked among the Fortune Global 500 companies by Fortune magazine. GM sells its products in 140 countries of the world. It also manufactures its cars in 34 countries. The total number of GM employees is around 244,500.
GM was founded in Michigan in 1908. The company was going through financial crisis during the recent economic recession. The cost factor helped by fall in sales worldwide contributed to the company’s woes. The company filed for Chapter 11 bankruptcy on June 1, 2009. After a reorganization, a new entity has acquired the most valuable assets of GM.
As of now, the United States Treasury and the Canadian government are majority stake holders in GM. The US government had given support of $57.6 billion to GM during the Troubled Asset Relief Program. GM is planning to go for initial public stock offering in 2010. The company has sold its iconic brand Hummer to Chinese Sichuan Tengzhong Heavy Industrial Machinery Company.
GM’s core businesses include Chevrolet, Cadillac, Buick, and GMC. The company is headquartered at Renaissance Center in Detroit, Michigan. GM is also majority shareholder in GM Daewoo Auto & Technology Co. of South Korea. The company has collaborations with many companies of the world. These companies include Ford, Fiat, UzAvtosanoa, AvtoVAZ and Shanghai Automotive Industry Corporation.
GM focuses on its core brands Chevrolet, Cadillac, Buick, and GMC in the North America. While in the growing auto market of India, the company focuses on Chevrolet.
Tags: auto market, automotive, automotive industry, car market, car model, MotorsRelated posts
Chevrolet – Manufacturing Glorious Cars in India
Entry to India
Chevrolet is not new in India. It has an age old history starting from 1928, with its first office established in Sewree, Mumbai. General Motors (GM), Chevroletâ??s parent company, was the first car manufacturer to set up an assembly plant in the country.
In this assembly production of the well proven 171 cubic inches, 24.7hp four-cylinder engine and Chevroletâ??s first four-wheel mechanical brakes started in 1928. In the first year of production, the company rolled out nearly 13,903 General Motors cars and trucks from its Sewree plant.
The Chevrolet car brand gradually proved to be reliable and trustworthy. Later in 1930, when Ford introduced its new car model with all steel body, the Indian market became more competitive. In response to the Ford discovery, Chevrolet introduced a revolutionary six-cylinder car engine, an engine that boosts Chevrolet car sales in India in 1931.
Name and Symbol
Like the Chevrolet cars, Chevrolet name and symbol also has an age old history. It was experimented in a Detroit garage. Chevrolet was a name given by William Durant, a successful buggy manufacturer from Flint, Michigan. He took this name from the most prominent race car driver, Louis Chevrolet.
The symbol of the car brand was introduced in 1914. It was inspired by a wallpaper pattern in a hotel room in Paris. William Durant detached a small piece from that wallpaper and kept it in his wallet. Later he used the same piece as an advertising icon and marquee of today’s Chevrolet.
Chevrolet Cars in India
The company has introduced a number of high end cars in the Indian car market. All the car models comprising Chevrolet Spark, Chevrolet Aveo, Chevrolet Optra SRV, Chevrolet Aveo U-VA, Chevrolet Optra Magnum, Chevrolet Tavera, and Chevrolet Captiva, are successfully running on Indian roads. Even the recently launched Chevrolet Tavera Neo 2 is believed to carve its own niche in the respective car segment.
All the Chevrolet car models, whether it is a hatchback or an SUV, are a complete blend of high performance, improved fuel efficiency, excellent ride, and joyful driving experience. Chevrolet also emphasizes on safety features to deliver an excellent and safe driving to all its valued customers from the start to the end of their journey on wheels. The entire portfolio of cars is designed with a blend of advanced and innovative safety features.
Vision
In future, Chevrolet aims high to roll out more cars in the Indian car market. The recently established engine plant is also a vital part of its expansion plan in the country.
The recent addition in the visionary Chevrolet cards is the Chevrolet Volt, a hybrid petrol-electric concept car. Furthermore, the company plans a slew of car launches with enhanced performance and fuel efficiency in the Indian sub-continent.
Related posts